For this project, we were tasked with creating an advertisement for a given company using our own photographer. I picked the company Dr. Marten’s, which is known for their black combat boots and bold, expressive branding.
The concept for the advertisement on the left was inspired by The Wizard of Oz. Dr. Marten boots have become a source of self-expression and consider themselves a symbol of individuality, so this campaign focuses on following your own path.
In the advertisement on the right, I explored focusing specifically on sustainability. Dr. Marten’s are conscious about their carbon footprint as a big company making shoes. These ads focus on creating a positive impact on the earth.
Sketches
I began by exploring four uniquely different approaches that I could pursue and yet still remained true to Dr. Marten branding. Their main values as a company were self-expression, individuality, and sustainability which I explored in each of my concepts.
Final Advertisement
